Peter Briffett

COO, YPlan

As the chief operating officer of YPlan, Peter manages all of the company’s expansion throughout the UK and Europe. Previously, Peter was the CEO in the UK and Ireland at LivingSocial, where he was responsible for the brand’s commercial strategy and operations.

Peter was integral in growing the organisation from a single employee into a multi-million pound consumer technology business with over 300 employees in just three years. Prior to LivingSocial, Peter held senior positions at Microsoft and Thomson Reuters. He has also successfully built and managed a number of technology start-ups, including iView Multimedia, where as CEO, Peter oversaw its acquisition by Microsoft.


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